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Sparking a shared charging revolution

A grocery brand case study from Woolworths in Australia

Sparking a shared charging revolution

A grocery brand case study from Woolworths in Australia

Getting to zero emissions for last mile deliveries

01.

The problem

Woolworths, a major Australian grocery brand, wanted to electrify their fleet of 4.5-tonne last-mile delivery vans in Sydney. However, fulfilling their charging needs using the space at their own site wasn’t possible; the vans just didn’t fit. More than this, even with the right charging pattern, there wasn’t enough power at their sites. They needed an innovative solution.

Challenge: Lack of space | Lack of power | Need for expertise
02.

The solution

Zenobē is going to build a private off-site charging hub to allow a number of companies to charge their vehicles. The site will be the charging point for Woolworths, for whom Zenobē has provided new electric vehicles – taking away the risk of battery technology and the CapEx investment that would otherwise have been needed.


Woolworths pays a monthly fee for the electric vehicles and their charging, benefitting from operational and maintenance guarantees, in an ‘all-in’ agreement known as Electric Vehicle as a Service, or EVaaS. This is a model Zenobē has wide experience in, taking on the investment risk for bus, truck, and fleet companies across the world.


The project has catalysed electric vehicle charging in Mascot, Sydney, not only for Woolworths, but also for businesses in the logistics and fleet industries. Companies in the Sydney suburb that would otherwise struggle to charge vehicles on their own site for practical reasons can now hire charging points, on an exclusive or non-exclusive basis.

3D render of Woolworths’ smart charging hub, featuring Zenobē-branded and Woolworths electric trucks parked at EV charging stations in a modern, green facility.
3D render of Woolworths shared charging hub
03.

The TCO

And the project overcomes the obstacle of funding for these parties, too; bringing together Zenobē’s private investment with the ARENA public subsidy brings the cost down for participants. A combination of grant funding, to help reduce the capital difference between a diesel and electric truck, and the savings on EV running costs such as fuel and maintenance, give the offering a much closer total cost of ownership (TCO) to a diesel equivalent for the end user.

 

Zenobē’s finance platform and electrification expertise were the help that was needed to secure the public funding.

“The project came about because we tackled the barrier to entry for electric vehicles with our financing and as-a-service business model, which prevents a large upfront cost, and gives a funding injection for a large project”
Gareth Ridge
Gareth Ridge
Country Director, Australia and New Zealand, Zenobē

Planning a charging site for commercial electric vehicles

01.

Why a shared charging hub?

For Woolworths, the wider strategy to deploy electric vehicles at their distribution site in Mascot, south Sydney, began with an exploration of how to install chargers. Yet, when their route and shift patterns had been analysed, it became apparent that they lacked enough space to charge the whole electric fleet on site.

Another early step in specifying an electric depot is to understand the energy needs of the site. Zenobē worked with the grocery brand to discover their peak power requirement by modelling and analysing charging programmes that match the retailer’s existing operations. Again, the existing location Woolworths occupied was not able to meet the requirement: the existing grid connection was not enough.

As a global electric fleet and battery storage specialist, Zenobē was able to unlock the constraints* of the Mascot area in which the retailer operated and make electrification of their fleet possible. In other words: Woolworths needed to explore new locations for charging, but couldn’t do this on their own.

*Where constraints included lack of funds, lack of space, and lack of power, Zenobē’s concept of a shared facility would spread the cost and the risk. And it brought its expertise to gain confidence and deliver a complex engineering project.


Yet, it wasn’t only Woolworths that faced challenges at their site. Mascot is the home to Sydney Airport, where there are significant power constraints due to high volumes of both on- and off-airport load usage . Businesses located close to the airport that wished to electrify their fleet would also need an off-site solution.

With the prospect of a fully funded charging hub that was available for other retailers and logistics companies, Zenobē can show there is demand, and prove the business – and public funding – case.
“You might reach a dead end with your first investigations into electric. That’s common. We’re here to say: there other ways to do it, and what’s more, we’ve been there before – we've made the mistakes. You can learn from our previous work and get to the answer you need quicker.”
Minett Hedger
Minett Hedger
Bid & Commercial Manager, Zenobē
02.

Obstacles to overcome

At the outset, it was key that a strong need for the hub was identified. Woolworths’ operations served a specific part of the city, so a charging facility in the Mascot area was a match. Zenobē needed to be sure there was demand from other businesses too, so evaluated the market as a first step. It found there was a requirement in the area, with some commercial fleets expressing an interest in exclusive use of some chargers. Others could make use of the hub more infrequently.

The first project of its kind, Zenobē’s shared hub needed a suitable site. Where would the facility be located? In a dense urban area, there were only a handful of vacant sites available. Each had to be evaluated and assessed on a variety of criteria: proximity to the warehouse, availability of power, and more.

 

Brownfield land comes with an existing history and condition, and the location that was selected for the charging hub already had some electrical cables running underneath. It was through its electrical engineering expertise that Zenobē was able to accommodate this within plans, ensuring the new infrastructure designs accommodated it while suiting the new requirements.

Map of Sydney, Australia, highlighting the location of the Woolworths charging hub with an orange marker near the Mascot area.
Shared charging hub in the Mascot area

Such development projects require approval from the local city government, to ensure they’re well specified, and serve the needs of the community. As a result, plans were perfected through the Development Application (DA – or planning) process. Fortunately, technical expertise in Zenobē’s team ensured queries and amends were dealt with as quickly as possible – a very real hurdle for complex infrastructure projects across the world.

Zerova electric vehicle charging station with Zenobē branding, featuring dual charging ports and protective yellow barriers, installed in an industrial setting with a metal fence in the background.
Zenobē EV charger

What about working out the right kind of chargers for the fleet of electric vehicles? What size are they, and where should they go? Any fleet owner wants to be sure the equipment and supporting infrastructure powering their operations is adequate at the very least, reliable, and that associated costs are minimised. For this project, Zenobē’s electrification expertise helped Woolworths reach the answers they needed.

“Zenobē is used to creating charging plans; by analysing routes and miles we created a model from which to design the infrastructure. Site movements and various layouts were explored to reach the final plan. To summarise: it’s important to draw on the right expertise.”
Stewart Daye, Technical Sales Manager, Zenobē
Stewart Daye
Technical Sales Manager, Zenobē

A commercially attractive route to zero emissions

01.

What are the options at the Zenobē shared charging hub?

The hub is available for those with electric vehicles to charge in a range of ways, making it a useful resource for companies to trial the technology during a period of change – all offered on a monthly fee basis.

The unique setup allows for flexible charging hire, with the following choices:

  • Exclusive use of charge points for a specified period.
  • Non-exclusive use of charge points for a specified period.
  • Leasing of electric vehicles in addition to the charge point use.

Potential users of the hub can evaluate the frequency of their charging need, alongside their fleet size. As an electric fleet grows, the charging requirement will increase – and the hub will be there to support it.


Woolworths, and other potential users of the Mascot site, have the opportunity to overcome high capital costs of purchasing vehicles outright, as Zenobē offers specialist financing options for vehicles, and provides guarantees to ensure operations continue unimpeded.

“Zenobē’s unique finance platform helps our customers to get projects off the ground – and crucially, to minimise financial risk. We have developed a range of options for fleet owners to make use of this special new facility. Reach out via the form below for more.”
Hunter Wright
Corporate Finance Associate, Zenobē
02.

What is the setup of the site?

Site map of the Woolworths electric vehicle charging hub, showing designated parking areas for Zenobē-branded trucks, entry/exit gate, office and amenities, asphalt coverage, and above-ground cable containments feeding the EV chargers.
Woolworths sitemap key
  • 1MVA, 100kV grid connection
  • 44 charging bays
  • Can accommodate vehicles of a weight up to 5 tonnes
  • 22 DC chargers with a capacity of 120kW
    • Standalone units, with the inverter built in
    • ‘Dual gun’ serving two vehicles at once
  • Supported by an onsite battery to provide additional power

Zenobē also provides award-winning smart charging software, and power procurement services. To request more information, fill out our form, and a team member will be in touch.

After the considerable task of obtaining a new grid connection, you want to be sure you’re getting power at the best rates. My team is expert in procuring energy, potentially saving you thousands in the coming years.”
Alasdair Wilson
Power Procurement and Renewable Solutions Director

Next steps on the journey to zero emissions

Why work with Zenobē as your electrification partner?

The electrification of commercial vehicle fleets is hugely challenging and needs innovative projects to catalyse progress overall. Zenobē is proud to deliver this shared charging hub alongside its various projects in Australia to date. We’re working to deliver new electric fleets and sites, to enable our clients to decarbonise while their operations continue without interruption.


In this case, public funds contributed to the cost of the electric charging site. ARENA’s ‘Driving the Nation’ funding programme enables adoption, and the reduction of hurdles to electrification, by supporting projects such as the Zenobē site that will make it easier for customers to access electric vehicle technology.


Zenobē’s track record in charging infrastructure, and in providing large electric vehicles, gave project leaders confidence in the proposal.

“This will create another blueprint for what is possible, this time in large-scale heavy vehicle fleet electrification, following the success in establishing the Leichhardt Next Generation Bus depot. The project is another step forward in realising our goal of making clean power accessible and efficient for major operators.”
Gareth Ridge
Gareth Ridge
Country Director, Australia and New Zealand, Zenobē

In numbers

72994
60

trucks electrified

72994
1MVA

grid connection

72994
$8.5m (AU)

grant won

Looking to electrify your fleet? We help businesses switch to EVs with shared charging and flexible financing.

Other ground-breaking projects in Australia & New Zealand

Contact us

Peter Smith

Head of Product

Pete leads Zenobē’s growing team of Product specialists across all areas of the business. His team oversee our R&D as well as product development in both hardware and software.

 

He has been working in the European E-Mobility sector from over ten years, specialising in the design, build and delivery of software systems for EV Charging.